Negotiation Leverage: How to Read the Market Signals
Why Negotiation Isn’t About Aggression Strong negotiation isn’t about pushing harder — it’s about understanding leverage. Leverage comes from: Timing Market conditions Property-specific factors Buyer or seller alternatives Those who read the signals correctly make...
List Price vs. Market Value: Why They’re Rarely the Same
Why Buyers and Sellers Confuse These Two Numbers List price and market value are related — but they are not interchangeable. Confusing them leads to: Overpricing Missed opportunities Appraisal issues Longer days on market In a balanced market, precision matters more...
Why This Decision Matters More Than You Think
One of the biggest decisions buyers face is whether to purchase a new construction home or a resale (existing) home. Each option offers unique benefits—and potential drawbacks—that can impact everything from monthly costs to long-term value and lifestyle. In...